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Pulse AI^™ by IMI

Consumer intelligence powered by 55 years of longitudinal data — 535 brands, 1,589 properties, and 113 sports markets across 18 countries. AI-powered SQL generation, N-way cross-cut engine, and demographic profiling at every geography level.

Ask IMI Chat with your data. Cross-cut 535 brands across 113 sports markets with the N-way engine (property × brand × demographics × geography). 7 metric categories including Social Media, Streaming, Apps, Music, and Interests. AI-powered SQL with 20 proven query patterns. Explore →

Reports 3 interactive research reports with deep-dive brand analysis, demographic breakdowns, competitive positioning, and strategic recommendations. View all →

Dashboards Live brand tracking with real-time filters — metric switchers, comparison radars, sortable tables, and segment-level filtering. Engagement index scoring with national baseline comparison. View all →

Pulse of Earth Interactive 3D globe with 113 sports markets (91 US + 22 Canadian). Drill from country to state to market with demographic profiling (age, gender, income) at every level. City-to-market resolution, engagement index scoring, and sponsorship ROI analysis. Explore →

15,341

Respondents

535

Brands Tracked

1,589

Properties

113

Sports Markets

18

Countries

Live

Wave 3 (Jul 2024)

Interactive Reports

3 Reports

AI Passion Comparison Report

Microsoft AI vs ChatGPT — side-by-side engagement, intensity, excitement, and rising interest analysis across 800+ passion points.

Valued Nutrition Canada Report

Brand health analysis for the Canadian nutrition category — engagement metrics, demographic breakdowns, and competitive positioning.

Pro Soccer Fans Report

Consumer behavior analysis across 375 activity pairs — engagement, intensity, rising interest, and growth potential across 6 consumer segments.

Brand Tracking Dashboards

3 Dashboards

AI Passion Comparison Dashboard

Interactive dashboard with metric switchers, passion point comparison radar, explorer cards, and sortable data tables — Microsoft AI vs ChatGPT.

800+ Passion Points

Valued Nutrition Canada Dashboard

Full brand tracking dashboard for the Canadian nutrition market — KPIs, brand comparison, explorer, and category benchmarks with filterable views.

Pro Soccer Fans Dashboard

Interactive dashboard with 375 activity pairs across 6 consumer segments — sports, health, lifestyle, food & beverage, finance, home & auto.