What brands do people who value nutrition engage with?
Select 2–5 brands to compare across all metrics
| Brand | Segment | Engagement | Intensity | Rising Interest | Excitement | Potential TAM | Recommendation |
|---|
Base engagement of 63 points can reach 78 in TAM, representing 15 points of growth headroom for targeted brands.
Top brands average 72 points engagement, with leaders Kraft (84) and President's Choice (83) dominating consumer preference.
174 brand-segment pairs show "Very Strong" recommendation potential, indicating high-confidence growth opportunities.
Freshii leads rising interest with 48 points, showing strong momentum among nutrition-conscious consumers.
SportChek (79), Home Sense (78), and Mark's Work Warehouse (76) top the engagement charts in retail segment.
Luxury brands show latent demand: Dior with 23-point engagement gap and Prada with 19-point gap represent untapped opportunity.