What passion points and activities define pro soccer fans?
Select 2–5 activities to compare across all metrics
| Activity | Segment | Relationship | Engagement | Intensity | Rising Interest | Excitement | Potential TAM | Recommendation |
|---|
Bet On Sports leads all activities at 83 engagement, with weekly bettors showing 52 intensity — the strongest passion signal in the dataset.
With 82 activities in health & fitness, soccer fans index heavily on fat burners (79 engagement), supplements, and active lifestyles.
101 food & beverage activity pairs — the largest segment — spanning non-alcoholic beer (75), large-scale water (76), and specialty foods.
Base engagement of 39 vs. TAM of 52 reveals 13 points of untapped potential, with top activities reaching 83+ engagement.
76 home & auto activities show soccer fans are active homeowners and car enthusiasts — a strong co-marketing opportunity.
28 finance activities with high engagement signal soccer fans are financially active, with strong signals in banking and investment products.
Click a segment to see top activities, or search across the entire dataset.